Social network sites like Facebook and Twitter were abuzz with some users posting one-word status messages. Women (and some men) around the world had 'pink', 'green', 'wine', 'black' on as their statuses. As most of the uninitiated (men, for the most part) wondered what was going on, the social network etiquette site, Mashable, revealed the mystery . These mysterious, singularly worded statuses were suspected to be part of a viral campaign to support the cause of breast cancer. Women across the world were putting up the colors of the bras they were sporting in seeming 'support' for breast cancer awareness. Quixotic, you say? Bizarre? Amongst contemporary health campaigns, breast cancer is an interesting case study in how it aims to get rid of the stigma of mammograms, how it attempts to get women to self-examine, and how it seeks to enable conversations about breasts without embarrassment. However, the problem is that this liberal feminist sta...
Questions that Challenge, Voices that Change